Repositioning a heritage confectioner for a younger, gifting-led audience across three markets.
Independent since 2008 · Singapore · Milan · Jakarta
Build a brand that matters
AI has made every brand look the same. We work with leadership teams to build coherent brand systems — from diagnosis and positioning to identity, touchpoints and rollout.
As featured in
Selected projects
Featured work
A cross-section of recent engagements across F&B, fashion, retail, technology and the public sector.
A made-to-measure house reframed around craft, fit and quiet confidence.
Tailoring Identity
2025
A modular carry system that scales from single-store runs to global campaign drops.
Retail Tote System
2025
A glueless red-packet design paired with an AR layer that turns gifting into a shared moment.
Augmented Gifting
2026
Naming, identity and wayfinding for a family destination built on the idea of play.
Play Brand System
2025
A street-level campaign system produced entirely from recycled and low-impact substrates.
Festival Campaign
2025What we do
Interdisciplinary brand & design capability
One team, six disciplines. We join strategy and craft so the work survives contact with the real world.
01
Brand Strategy
Diagnosis, positioning, architecture and narrative — the decisions that give a business a clear direction.
02
Visual Identity
Logos, type systems, colour and guidelines engineered to scale across every touchpoint you own.
03
Packaging Design
Structural and surface design that earns attention on a crowded shelf and holds up in production.
04
Digital & UI/UX
Websites and product interfaces designed around real user journeys, then built to load fast.
05
Business Design
Venture and service modelling for teams launching something new or rebuilding something tired.
06
Sustainable Design
Material, production and lifecycle thinking baked into the creative brief from day one.
How we work
A method, not a mood board
Four stages, run with your leadership team rather than at them.
01
Diagnose
Stakeholder interviews, market and category review, and an honest read on where the brand actually stands.
02
Position
We agree the territory, the promise and the proof — and write it down so it can be defended internally.
03
Design
Identity, systems and touchpoints, built as a coherent whole rather than a logo plus a look.
04
Deploy
Guidelines, templates, training and rollout support so the work keeps its shape after handover.
18
Years of practice
420+
Projects delivered
26
Awards & recognitions
12
Markets served
About the studio
We build brands that matter
Meridian is an independent brand and design consultancy working across Singapore, Milan and Jakarta. We help leadership teams solve strategic and creative problems together — branding, business design, packaging, communication and sustainability.
What makes us different is that we are invested in the outcome, not just the artefact. We take positions, we build the systems ourselves, and we stay close enough to see the work land.
- Senior team on every engagement — no hand-off to juniors.
- Strategy and craft in one room, so nothing is lost in translation.
- Systems and guidelines your team can actually run without us.
Actionable tools we could implement easily. We were very satisfied with the clarity of the thinking and the quality of the craft.
Yulia Saksen
Group Marketing Director
Your brand might look fine. But is it working?
Tell us what you are trying to change. We will tell you honestly whether we are the right studio for it.