Repositioning a heritage confectioner for a younger, gifting-led audience across three markets.
Featured work
A cross-section of recent engagements across F&B, fashion, retail, technology and the public sector.
A made-to-measure house reframed around craft, fit and quiet confidence.
Tailoring Identity
2025
A modular carry system that scales from single-store runs to global campaign drops.
Retail Tote System
2025
A glueless red-packet design paired with an AR layer that turns gifting into a shared moment.
Augmented Gifting
2026
Naming, identity and wayfinding for a family destination built on the idea of play.
Play Brand System
2025
A street-level campaign system produced entirely from recycled and low-impact substrates.
Festival Campaign
2025
A confident visual language for a trading platform that had outgrown its start-up skin.
Fintech Key Visual
2026
A limited-edition campaign rolled out across out-of-home, retail and social in six weeks.
Seasonal Campaign
2025
An editorial poster system that gives a growing hospitality group one recognisable voice.
Poster Series
2026Showing 9 selected projects. Discuss a project